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THE COFFEE PROCESS

There is more to a cup of coffee than you might think. Coffee plants typically grow in mountainous regions and high altitudes adjacent to the equator. The coffee plants produce cherries which are hand picked on devoted coffee farms. The beans are actually the seeds of the cherries which are removed from the fruit and then undergo a drying process which often involves laying beans out for the sun to dry them. The beans are rotated by hand several times during the drying  process which can take up to four weeks. The beans are then packed up and bagged in burlap sacks which are sent all  over the world for distribution. Eventually these green beans make their way into the hands of a roaster.  From there, the roaster dedicates time to roasting and evaluating the flavors of the roasted beans through a process called "cupping." This involves continuously sampling the coffee and then adjusting the roasting profile until the desired flavor and fragrances are released from the bean. The beans then make their way to a grinder, coffee machine and finally to your cup to enjoy!

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